Hi, I'm Bib, the founder of Pastel Co

For a long time, while working remotely on the Sunshine Coast, Queensland, in a fairly corporate role recruiting cybersecurity professionals, I got into long runs, walks, and hikes.

Podcast walks were my main hobby. The problem was, when I would get home, my cap would be drenched with sweat, leaving a salty stain.

I've been a casual 5K runner for the past decade but would always switch up the cap I wore because they never quite functioned as I wanted.

When I was shopping around, I found the available brands to be either stuffy, stale, unaffordable, or just poor quality.

Now I am back home, living just outside Bath. On returning to the UK in March I wanted to build a brand that will encourage both you and I to get outside more.

I started Pastel to create a brand with no barriers. Elite athletes and performers aren't our target market (but we welcome you of course). We're for those who want to get outside for a walk, run, or sit. We're for those who want to get super sweaty in the gym and not feel embarrassed about how they look. We're for those who want to be part of something new, different, and community-focused with a customer-first approach.

It's essential that this is fun, have a laugh but be intentional.

I want you to know that you are part of this.

My inbox, DMs, and WhatsApp are always open — come ask questions and have a chat anytime. Follow our instagram, have a chat, get involved.

I've built Pastel Co for you.

Much love,
Bibs